Enfant Specialty Stores are retail boutiques established and managed by Minton Multiresources Inc. (MMR) to sell the Enfant brand of baby products and accessories. Enfant Specialty Stores are the main channel where the Enfant brand is distributed. The company places emphasis on the quality of the product. For a baby, only the best will do.

The first Enfant Specialty Store was opened in 1995 in SM Megamall. This was a new idea back then and the products were untested in the market. But through the excellence of the products, management and staff, the store became a popular destination for mothers and families. The first store only included Enfant clothes and other apparels, but as the brand became more famous, more products were added to provide more choices for the customers.

As of 2008, Enfant Specialty Store will open its 24th and 25th branches in Greenbelt 5 and SM City Marikina. The quality of Enfant’s products, service and management allowed it to expand beyond its wildest dreams. But the end is not in sight. There is still room for improvements. With the advent of the new millennium and new challenges, Enfant will strive to become the best in the industry.

Minton Multiresources Inc. (MMR) and Enfant Specialty Stores believe in providing opportunities. The company believes in the extremely high standard of excellence in product quality, customer service, and treatment of team members. Everyone is part of the family and Enfant takes personal pride and interest in every store and every member of the organization.

“Enfant envisions itself to be the foremost model for retail quality and efficiency which will stand out through the test of time. Moreover, the company aspires to provide the best quality of products and services while instilling the values of social awareness and responsibility; and the practices of business ethics in its members.” 

Enfant Specialty Stores is dedicated in providing quality products and services that will pave the way to be the best retail outlet. It will be through these factors that Enfant will motivate itself toward this goal. Through this company, the staff as well as it's members will also be trained to be professionals by using new and advanced technology and methods. 

“Customers’ needs and satisfaction will be the company’s number one priority; constantly improving our products and services to cater to them. We will strive to create value in everything we do; which will allow us to provide to customers beyond their expectations. We would do this by adopting to our system the needed technology that will eventually become available throughout the whole duration of our business. 

Unity, trust and respect for each other will govern within the company. Every member will be treated as an important part in achieving the company’s goal. This means that the company will be committed to nurturing the members’ individual capabilities and professional growth.

In the conduct of our business, our company will be guided by integrity. We will always choose what is ethical, fair and right. The company believes in earning profit and loyalty with honor.

We are aware of our social responsibilities as members of the society. We will also put energy in improving the lives of the people in the communities in which we are a part of.

The company will constantly strive for excellence in everything we do. We are definitely focused in becoming the best and in earning a reputable image from the society.”

As time passes, the corporation aims toward excellence, each day improving and developing itself, focusing its efforts to be the best it can be, earning a reputable name that will last for generations.